Media Representation- Notes

·         Representation- constructed and mediated presentation of people, things, ideas, places ect. – the process by which the media present the ‘real world’

·         Stereotypes- widely circulated ideas or assumptions about particular groups- simplified- focus on certain characteristics of the group- it’s usually  a negative judgement but not always

·         Countertype- when the stereotype isn’t followed, for example ‘Buffy the Vampire Slayer’ is a countertype to the typical blonde victim as she is a hero in the TV show

·         Genre- French word that means type or kind, it is a good was to classify media text- genres have particular values associated to them

·         Values- suggest the moral and cultural ideas behind the way people live

·         Ideology - set of beliefs and attitudes about how society is organised, and arise from the economic and political divisions in society

·         Media language is the way in which the story is interpreted

·         Media institutions-  an established media organisation which produces and distributes media products

·         Media Audiences- any group of people who receive a media text- all audiences are different and in media it is important to find out what the target audience is

·         Narrative- media term for story telling- the way the different elements are organised to make a meaningful story