This film has a even split of male to female viewers, out of the 229 people surveyed, 49% were male and 51% female. This means it is useful to me, as our film isn't particularly aimed at one gender. 32% of the 229 people found out about the film through newspaper reviews, this is a large amount of the group, and it shows that it doesn't always take a multi-million pound marketing scheme to give the film hype, it is often free. The other ways people found out about the film were because of word of mouth, which was at 27%. This shows that if your film is memorable and unique, and you can get people talking about it, then it will be successful. 43% of the audience were convinced to watch the film due to the fact that they'd already read the book. This is building upon an already existing audience, which isn't relevant to our film as Lacerate is a new, original storyline. It is worthy of note that this film had an older audience, with 62% of the audience being over 35. Our film, on the other hand, is aimed at a younger audience. With it being given a 12a rating, young teenagers are allowed to watch the film, but our target audience also stretches to young adults, as they would find interest in the imaginative plot which makes the film stand out.
Let the Right One In
This film's genre is horror making it more relevant to our film. Also the age group is fairly similar, with 100 out of the 177 being under 35. There was more males than females watching the film, but there wasn't a substantial divide. The ways in which they found out about the film was similar to The Girl With the Dragon Tattoo, with many reading reviews or hearing from word of mouth. Once again, this reinforces the fact that it doesn't always take a massive investment to build hype. 18% heard about the film through a trailer shown at a cinema, this would be expensive and for our low-budget, I don't think it would be possible. What is interesting about this film was that what convinced many to watch it was reported as being 'other', this about was a huge 72%. Upon further research, I have found out that the film was shown at many film festivals, so this 'other' could be because many didn't have a say in whether they saw the film or not. Having the film being shown at a film festival would be a great opportunity to give a large group the chance to review the film, many of which would be influential members of the film community. This leads on to the second most picked reason for the audience watching, 'it received good reviews'. This shows that it is very important that the film itself is good, there is little use in having a film which is marketed heavily, but is poor! Unless it has an already existing audience, bad reviews would put off a lot of people.
Conclusion
Overall it is interesting to look at these figures, what I found unusual was that despite there being huge investment into trailers, marketing etc. A large group within the audience were convinced to watch the film due to word of mouth and due to them being fans of the series already. This shows that despite working on a low-budget, it is still possible to build hype amongst the audience.
No comments:
Post a Comment